Concealment Express, known for their 100% made in the USA holsters, announced their new brand today, Rounded, with the unveiling of Spencer Boyd’s Talladega Truck. The company has expanded their product offering including an apparel line which can be found at RoundedGear.com.
Concealment Express employees have always prided themselves on making the best holsters in the industry, all designed and manufactured right here in the USA. With their new name and expanding pipeline of new products, Rounded will continue to focus on the speed in which they can deliver online orders, hence the desire to announce the new brand with 2019 Talladega Truck Series Race Winner, Spencer Boyd.
“I love the energy of this company,” remarked Boyd on working with the Rounded team. “They are an extremely hard-working group of very smart people that I am proud to represent. I’m honored they have chosen me and Young’s Motorsports to help launch this brand. Then to do it at Talladega is even more special. We’ll bring them a bullet of a truck to the track and we’ll get her unholstered coming to the checkered flag.”
The Rounded logo will also appear as an associate sponsor this weekend at the NASCAR Camping World Truck Series race at Las Vegas Motor Speedway.
Ben Jimenez of Rounded had a chance to sit down recently with Boyd at the Young’s Motorsports race shop, “Spencer is certainly knowledgeable about racing but I didn’t realize how much he knew about firearms. It sounds like range days are a good stress relief for him in addition to his hunting trips and what he does with Veterans. We focus a lot on performance in our industry so it was great to talk about those similarities as well. The entire interview will be released at a later date where I asked him if he would model a pair of our yoga pants, so you’ll have check to that out to find out the answer.”
Concealment Express first appeared at Kansas Speedway last year and has been on the No. 20 truck multiple times this year. The Rounded team and Spencer are also working on bringing a show truck to a Charlotte-area Academy Sports and Outdoors store in the coming months. In addition to their online store, Rounded products are sold at Academy stores nationwide as well as thousands of local sporting goods stores.
The NASCAR Camping World Truck Series Playoff Race at Talladega is on Saturday, October 2. Tune in to FS1 at 1:00pm ET or listen to the Motor Racing Network or Sirius XM Radio Channel 90.
Spencer Boyd PR
Concealment Express a garage success story
The owners of Concealment Express LLC began making gun holsters in August 2014 inside a garage at CEO Benedict Jimenez’s Jacksonville home.
Co-founder Pablo Conde said they quickly scaled the business, filling 50 to 60 orders daily and moving to an 8-by-10-foot shed.
The company has grown to a 7,500-square-foot manufacturing facility and offices on 103rd Street near Cecil Commerce Center with 52 employees.
In 2020, Concealment Express filled 4,000 orders on its busiest day.
Conde, chief marketing officer, says when Concealment Express started, its research found a gun accessory industry full of enthusiasts making a specific type of safety lock concealed holsters but no one scaling the product to a mass market.
“So, over some tequila, we decided we’re going to put the pieces in place and turn it into an actual business,” he said.
“We realized this thing was going to grow as big as we could take it.”
Benedict, 39; Conde, 43; and 39-year-old President and CFO Sang Cho own the company.
Cho’s brother, Eun Cho, 41, is managing director of corporate strategy and development.
The four business partners grew up together in Florida.
Sang Cho said Concealment holsters are sold at 1,400 independent stores and 400 big-box retailers, including Academy Sports, Sportsman’s Warehouse and Scheels sporting goods.
Cho said Concealment also fills specification orders for several federal government agencies and the Jacksonville Sheriff’s Office.
The company sells its products in all 50 states and in 78 countries with distribution in Bulgaria, South Africa, Thailand, Poland, Belgium, Philippines, Peru and Chile, according to Cho.
Concealment Express is using market research to expand to women’s apparel with integrated concealed carry pockets, field triage kits and coffee, he said.
The company plans to open a Downtown Southbank showroom this year in the 15,694-square-foot former Dimension Design building at 1451 Louisa St.
Cho said it will be a demonstration space for its independent retailers to see better ways to merchandise and display Concealment Express products in their own stores.
“We want to create a showroom where not only we can show off our new products on a mannequin but say here are these prebuilt aisle stands you can take to your place and dazzle it up,” Cho said.
Concealment Express Tuckable IWB KYDEX Holster (Carbon Fiber Bla
(NOT COMPATIBLE WITH ANY LIGHT/LASER COMBO OR SLIDE MOUNTED OPTICS UNLESS SPECIFIED)
Hand Molded, Adjustable Cant (-30 to +30 Degrees) Tuckable IWB KYDEX Holsters. Now Claw Compatible! Carry Comfortably while being able to tuck in your shirt! Crafted and Formed over our Proprietary, Precision Aluminum Molds - Our molds are designed and milled in house so we can ensure the consistency, quality, amp; fit for each and every holster we make, regardless of the gun it is for. They are the perfect all around holster for every day concealed carry. These holsters are comfortable enough for everyday use and very easy to hide no matter how you are dressed. Appendix Carry (AIWB), Hip, Carry, Back Carry, Cross Draw.
Claw Compatible to Minimize Printing!
Adjustable Cant (-30 to +30 Degrees)
Adjustable Ride Height
Adjustable 'Posi-Click' Retention - Hear a Satisfying Click when Holstered
Undercut Trigger Guard for ease of Draw
Over-cut Open-face to Accommodate Threaded Barrels
Accommodates Suppressor Height Sights
Full Length Sweat Guard with Rear Sight Shield
Fiber-Reinforced Stealth Belt Loop so no one knows you are Carrying
All Black Oxide Steel Hardware with Threadlock
Compatible with Optional Mounts including: Ulticlip3, Ulticlip XL, PTD Soft Belt Loop
Made 100% Start to Finish in the USA by Americans using All American Made Machinery amp; Equipment
Unconditional Lifetime Warranty
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.CONCEALMENT EXPRESS KYDEX HOLSTER... IS IT JUNK???
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